Touch of Tenderness CDS, LLC


When it comes to our disabled or elderly loved ones, we always want to keep them in their own homes as long as possible. But the prospect of providing adequate care to a family member with special needs can be overwhelming, to say the least. Few of us have the time or training to handle the task ourselves, and we often aren’t sure of what to look for if we hire a personal care attendant. If you or a relative find yourselves in this predicament, a great place to seek help is Touch of Tenderness CDS, LLC, an Olive Link business founded and owned by U City native Linda Jones. As someone who treats her clients like family, Linda is the ideal person to trust with such a significant decision.

Touch of Tenderness CDS, LLC is a healthcare provider that assists clients in hiring in-home personal care attendants trained to aid in everyday tasks such as bathing, meal preparation, toileting, medication, housekeeping and transportation. It uses a Consumer Directed Services (CDS) program, which allows the client to hire an attendant who will be paid through Medicaid. This model gives participants full control over hiring, scheduling and managing their attendant. It also permits the hiring of friends or relatives, provided they are at least 18 years old, not a spouse of the person receiving care, and receive clearance through the Missouri State Family Care Registry.

After an extensive corporate career, Linda founded Touch of Tenderness CDS, LLC in 2015. The decision was sparked by her seeking care and services for her aging mother. During that process, Linda came to understand the complexities and anxieties inherent in helping the aging or disabled to live as independently as possible. While sitting around the kitchen table with some of her best friends one Sunday afternoon, and after speaking with one her best friends who also runs the same type of business, Linda decided to use her executive experience to help her community’s most vulnerable with available resources. After a great deal of planning and entrepreneurial ingenuity, she launched her business in University City’s dynamic Olive Link business scene.

The decision to locate in University City reflects Linda’s ties to the area. Aside from a six-month residence in Atlanta, she has lived in U City her entire life. She has fond memories of growing up in the public school system and playing various sports at University City High School. She considers it a great place to raise a family, having raised her children here. She also takes pride in being active in the community and works in various capacities with organizations such as the University City School District’s board of education. Next to spending time with her family, working with these organizations have provided some of the most gratifying experiences of her life.

“University City is my home,” Linda asserts. “I want to invest my skills where I live so that my community can utilize the benefits.”  When asked about the benefits of owing a business in the Olive Link, Linda had this to say: “U City is the heart of St. Louis because of its central location. It’s an advantageous place to be, and there are a lot of opportunities for future growth.”

The Olive Link, which has been noted as an up-and-coming neighborhood over the past few years, has become even greater with the presence of Touch of Tenderness CDS, LLC. Linda’s healthcare business reflects the core principle behind the Link’s most popular and enduring businesses: a dedication to providing the best service possible to customers and clients. That’s what motivates Linda to treat clients like family, as indicated by her business’s tag line, “Making you feel better with a touch.” The effect of this approach is best summed up by a known saying: “People often forget what you say, but they don’t forget how you make them feel.”

7584 Olive Blvd, Ste 205
University City, MO 63130

(314) 384-9868