Featured Business – ESM Marketing


Successful marketing is an indispensable part of business. It is also an incredibly challenging feat to pull off. Maximizing marketing potential is a task that is too large for most businesses to handle alone. That’s where ESM Marketing comes in.

ESM Marketing (formerly MSW Marketing) is a premier marketing firm that offers services ranging from advertising and public relations to digital marketing and brand development strategy. The company employs highly talented professionals capable of developing marketing plans optimized for the unique needs of individual businesses. These professionals thrive and exceed customer expectations under the leadership of ESM’s managing partners, three elite marketing minds with decades of critical experience.

The first is Paul Eppen, president and owner of ESM. With an MBA from the University of Chicago, Paul has accumulated over 27 years of marketing experience. Before joining ESM, Paul served as chief marketing officer for companies such as Colonial Penn, optionsXpress, Devry University and TruGreen.

The second is Ed Musen, ESM’s media director, who has written, directed and produced several award-winning advertisements for radio and television. Ed’s talents have earned him Emmys, Tellys, Marconi awards and Mark awards.

The third and founding partner at ESM is Fred Steinbach, the company’s director of business relations. Fred plays an integral role in managing client-prospect relationships. Having previously worked in senior marketing roles for ARA Services and KPC Advertising, Fred has intuitive expertise regarding marketing plans that appeal to clients’ target markets.

With the best leadership that a marketing firm could ask for, ESM has built an extensive portfolio since its inception in 2005. A shortlist of their clients includes Imo’s Pizza, Suntrup Automotive, UMSL, Jenny Present, QuikTrip and Gershman Mortgage. As a local firm, ESM takes interest in working with regional businesses that are foundational to St. Louis’ entrepreneurial and educational reputation. That interest plays a large role in the company’s activities in University City.

ESM handles the City of University City’s marketing and public relations, and it is also a member of the University City Chamber of Commerce. According to Paul Eppen, ESM’s president, University City is ideal to work for because it has a unique business community and great potential for future economic growth.

“ESM Marketing is thrilled to work with the City and Chamber as they promote economic development in this diverse community,” says Paul. “University City shows enormous promise for start-ups and existing businesses.” Paul believes that University City’s potential is especially apparent in the Olive Link. “The Olive Link is a hidden gem. The ethnic businesses as well as stores like Bob’s Seafood really make it stand out. New developments like the Senn Bierwerks brewery coming to Olive make the Link, and University City in general, an exciting place to be.”

Whether you’re in University City or elsewhere in the region, ESM Marketing is the place to go for the best marketing services. The company’s talented individuals are sure to take your business marketing to the next level and beyond, as their current and previous clients can testify. What more could you ask for in a marketing company?

9666 Olive Blvd. Suite 330
St. Louis, MO 63132

(314) 542-0400